Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗LoanCare · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Thank goodness the app works well. Because the website is horrible. I’ve gone around in circles. I’ve talked to tech-support. I can never make a payment online on the computer. I always have to use the app which is OK but it’s kind of annoying.
Worst Mortage service company, resolution team speak down to customer. They do nothing to help. I just had a situation where I have been paying my bill on time. I was only one payment late from 10 months ago and they just put the payment on my bill 10 months later. I call to report that the late payment was not populating on their app but today 10 months later it showed up. All they could have say to me was oh, we just updated the app and that’s why it was not showing. There app was showing wrong bill info for 10 months and now boom it’s a shutdown and I have to pay a whooping $$79 fee when my mortgage went up over $200 last month. These people are heartless.
I made payment using the pay now feature and it still hasn’t come out yet. It shows as scheduled for the next day(today) and it still hasn’t come out yet. I wish it had a debit card option. If I put in my debit card instead of account info it would’ve paid it instantly. Now I’m sitting around waiting for it to come out. I do appreciate their an app and online option. That’s convenient. So it seems I’ll have to try and make payment earlier so it can come out on time since the pay now isn’t really pay now.
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