Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Rocket Mortgage, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
So far we have loved Rocket Mortgage. I would recommend them to anyone, they have dumbed down everything for us and our first house, and been there basically the entire step of the way so far. We are close to close at this time 4/4/23, less than 16 days now!! The two thing that pisses me and my wife off though is signing into the app and the points system. The points system is awesome, a fantastic idea, but it NEVER works on the app. Always has technical difficulties, my phone or my my wife’s phone. Unless you log onto the computer it’s awash. Right now we are so busy getting this ready it’s just been frustrating. My wife has made a point to log on, but still a pain. The worst part though is that signing into the app. Every. Single. Time. We go to pull the app up we have to put the password in, then it sends a text to confirm it’s me, then logs you in. If for whatever reason I am looking something up I don’t understand or need to use the calculator, and have to minimize the app, I have to go through the entire process again. I do not even have to do this with my bank account app!! It uses a PIN number (it gives you the option of PIN or password) and I have yet to have an issue. I have banked with them for over 10 years now. Can this not be rectified??? 😭😳🤬 it would be a wonderful help and addition to the app.
I currently have a loan through quicken loans. The first time getting a loan with them was a quick and wonderful experience. Years later I am refinancing my home using a VA loan to cash out to improve and to expand my home. No communication! None. Nope, none at all. They said I’m on a self service loan and to do all things through the app. Problem is they don’t update the app. Instead, when you upload through the app you get a message stating that it will take 2 to 3 days. In reality it takes a good week to a week and a half. If you call and talk to a loan specialist they tell you to check the app. They have no information and apparently they can not contact someone who does. They can “pass along” the information and it will take 2 to three days for a response. Then they use the phrase, call us if you have any questions. Really, you can’t answer the ones I have! They don’t update the app in a timely manner so your just left wondering what is going on with the loan. I was told we would be able to close in 30 to 40 days, not bad but 40 days was up a week ago and they still drag their feet. If they need info I have it to them that day or the next day. They asked for 3 months payment history, 2 weeks later they ask for 6 months another 2 weeks and they ask for a year. Shouldn’t they have just asked for 12 months to start with. I am not impressed and I am actually thinking about telling them to quit and I will go through Navy Federal Credit Union. I didn’t because the first with them was so great. Now I’m regretting my decision. Thanks for no communication.
I cannot say enough about Rocket Mortgage and their service. I used them to refinance and it was so incredibly easy, I did 90% from my phone. When it was time to purchase another home, I obviously went to Rocket again. I had a prequalified letter in 48 hours. Their to-do list is so easy to provide what you need. If you have any questions about your to-do items you can call, text, or email your banker and they always get back usually with in the hour unless it is some crazy hour of the night. They absolutely listen to their customers! For example they decided they were going to start sending statements on the 8th even tho grace period is to the 15th. So statements looked like you were behind if you used the grace period, after customers complained they changed to mailing on the 20th. I look forward to closing on my purchase in a couple weeks and working with them if I ever need financing again! I also recommend them to anyone and everyone. I work in lending and I still use them over my employer due to their streamlining and quick response.
Your home loan journey simplified. Take control of your mortgage with the Rocket Mortgage® App. From applying for a loan to managing your payments, th...