Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗M&T Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am completely disgusted with M&T at this point. I got no resolution after trying all day to mobile deposit a check. I called the branch I have my account with, I called the mobile banking help number with the outcome being told sorry, you’ll just have to go to your bank and it must be the app. I am out of state! There is no M&T anywhere near here. It’s state away. I came here to work while my husband has cancer and is unable to do so. I can’t even deposit a check to pay our mortgage which is unfortunately with M&T as well. The app frequently says mobile banking is unavailable so be prepared to be inconvenienced and unable to access your account information where YOUR MONEY is being held. Don’t have your mortgage with them either. After never even making a late payment for almost 20 years, they’ll tell you that you can’t defer a payment to the end of your loan when your husband is laid off for the first time in his entire life during cancer treatment. They offered it to people with Covid, but nothing for my husband battling cancer despite our payment history. I am sick and tired of their app not working properly costing me time, stress, and money. Steer clear of them.
The app always used to work fine. The latest push has made it so it is impossible to log into the app and adds over the top second form of verification over and over and over and over and over again - by email only not my cell - - even when I say remember my device and browser etc. it’s completely ridiculous. It’s 2022 M&T …. You took “text banking” away a few years ago. The user alerts preferences allow for my cell number but won’t work or send alerts by text - and won’t even allow phone/text second verification for use to login. Even more the second verification carried over to the online browser access as well. Further, I Re selected face enabled and remember my phone and browser and the app and online url ignore all settings. I am totally down with security. I am not down with making access nearly impossible to the app. As I said - ITS 2022. Get with it M&T. There are a lot of banking choices out there that still give branch and online access in an safe and secure manner without limiting blocking and corrupting my access. I am NOT SENDING ANOTHER EMAIL TO M&T SUPPORT. I am posting this here for the M&T support for apps and internet access to see, respond to and fix the issues. Don’t ask me or any other Customer to forward our email. We have already done more than we should have ever had to do by taking the time to tell you the issue. Level up M&T
When this app works, it’s fine. Nothing fancy but it lets you check your accounts, make transfers, etc. My gripe is that seemingly minor issues occur far too often. Half the time I go to use the mobile check deposit it’s down for some reason (And I use it at most three times a month). Sometimes I can’t even log in at all from the app (says online banking is “unavailable”)but I can from a computer. And just now, the thing that compelled me to write this review, I tried to log into the app to check my account quickly and the app is telling me it needs an update even though it’s fully updated. Fix your app please, it should not be this frustrating to use a basic banking app. Update 3/6/19: And, it’s happening again. PLEASE STOP FORCING THE APP TO REQUIRE AN UPDATE BEFORE YOU ACTUALLY PUSH THE UPDATE OUT IN THE APP STORE!!! This is the second time in about a month that this has happened. I just want to check my account and the app is unusable because it’s requiring an update that isn’t actually available in the store. Been like this for over 2 hours and counting. This is ridiculous. This should be common sense. Make the update available through the store first, THEN require the app to be updated. This is the sort of simple thing that whoever is working on this app seems to consistently get wrong, and it makes no sense at all.
Bank quickly and get back to what matters most to you – that’s the idea behind the M&T Mobile Banking App built for both personal and business custome...