Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Keystone Family Health Plan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded the app and thought great mobile access to my benefits. The only issue is every time I login I get a screen that shows my name and birthday, but then the app errors out. Their customer service keeps hanging up on me so I figured I would leave this review.
You have to change your instructions to let everyone know when entering member identification don’t insert the first 3 letters
Don’t know what happened! Used to work. Wasn’t great but it was helpful. Especially when I needed a copy of my card…helped me countless times. Just gonna have to figure out how to get one on my phone now. App keeps saying I’m locked out. But I’m fine on the web. I’ve called & ive emailed about it. A shame, it WAS pretty convenient for me. I’m not the only one whose having the identical issue….so it’s clearly an app problem. Oh well…was helpful while it lasted.
Are you a Keystone First member? Are you interested in finding out more about the health plans? Whether you are a plan member or not, this mobile app...