Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ashergroup, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This thing calls my phone (it won’t send me texts no matter what for some reason) in the middle of the night every time there’s a snow storm and it’s always for alerts that are HOURS old. I downloaded it because I live too far out to hear our tornado sirens and yes, call during the middle of the night, if it’s a NEW warning. We had one warning for this latest storm. It didn’t change at all from the time it was issued yet I got 17 calls that all said exactly the same thing. “Winter storm warning from this date to that date for my county, my state…” The same message, 17 times. That’s not necessary. Call me once and then again if there’s any changes. I hesitate to delete because if there’s a tornado warning while I’m sleeping I want it to wake me up and it certainly will. But I don’t need or want repeated alerts in the middle of the night when nothing changes.
So after adding my specific location and turning alerts on, every single county that pushes an update hits my phone. There is no setting to ONLY recieve updates for my locations. App is pointless and clunky, doesn't do what it is supposed to do with location service alerts.
This app has potential but I can't rely on it because the notifications don't function properly. I have given the app the ability to use banners, badges, and to show on the lock screen and none of those work. The only way o know I have an alert, to include test alerts, is to open the app. Not exactly useful should an emergency occur that I'm unaware of.
Get up-to-the-minute updates on emergencies that affect you and your loved ones, from weather to hazardous materials to public safety alerts. Hyper-...