Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Benjamin Kalman · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Like a really good arcade game, jumpling keeps you coming back. The tension builds with every jump, it’s a white knuckle ride. I often play this game on the train and it’s perfect for little doses
Surprisingly addictive. This is a perfect game to play when you have a few spare minutes here and there.
First I jumped, then I jumped again. The physics of this game are incredible and realistic. The game play is second to none, perfect in every way. What is a jumpling? Nobody knows, but everyone would like to find out. Prepare yourself for a jumpling journey. Get ready to jump.
You are a sticky yellow blob. Jump up the screen as long as you can, but avoid the falling shapes! Tap to jump, then tap again to jump twice.