Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jo-Ann Stores, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The convenience of being able to see all the coupons available and the availability of items at nearby stores is great, no complaints there. My issue is that I will select something to go into my cart at a pickup that isn’t my usual store, and if I don’t check out right away, when I go back to continue shopping, it switches it back to my main store. If that item wasn’t available at my main store, it switches to shipping. I have ended up having coupons voided and even paying more because of shipping as a result of this. And I always forget this happens (after over a year, why would this glitch still be a thing, right?) and so I don’t check before I purchase (because in any other app, why would I need to) and then I have to wait longer than I wanted for an item (shipping) or I’m stuck picking up at multiple locations (when I’ve continued adding things to the cart for a different location so the last item I added to went to the selected location but everything on the cart shifted to picking up at the nearest location to me or to shipping). It’s more than a minor inconvenience and I don’t understand why Joann’s app does this. I have an easier time shopping with competitor apps, and it’s a shame, because I actually really like shopping at Joann but this obstacle has me shopping elsewhere most of the time now.
Works great! Only thing is I wish this app allowed you to apply a team member discount. I am a Joann fabrics employee and the one thing I really hate about my work is that their app (the store app to shop on; this app I’m reviewing) won’t allow us to add that. Everyone else that is a healthcare worker, or a veteran/military member, heck even Girl Scouts! They can link their discount but the team members can’t. Sometimes stuff online isn’t available in stores at most locations and I just wish it worked. Other than that, the app is great and I love it! I sometimes wish they shipped stuff in boxes with fragile smaller things BUT THAT is not related to this app specifically 😅 more so the distribution center themselves bc I’ve received so much broken from ordering online. If only we were allowed to ask if it could be shipped in a box prior to submitting an order. It can be annoying having to return something we waited 2+ weeks for to come in the mail, to arrive broken and completely unusable and have to return it to a local store in person (where you can’t find the item in store to begin with) 😅 but like I said that is not the apps fault; wish we could just edit that as well as apply a team member discount online.
I like Joann’s & I wouldn’t be making this review if it weren’t for my experience trying to buy something with the cyber Monday online doorbuster thing at the last minute. The online only deal was only for Monday, June 24. They had a lot of good online deals including Cricut items that were priced up to 50% off. I had already added a couple of items to my cart, som at 30% off like the 2 mats, & others, like vinyl, we’re at 50% off. I got distracted watching how to make things & when I went back to the site, it was around 11:39 Central time (I texted my sister about the price change). Tell me why all the items are now at 25% off instead of what they were before & the add still had Online Only Doorbuster, Entire stock of Cricut up to 50% off. As far as I know, it was still June 24 until midnight & those prices shouldn’t have changed. I looked at the customer service questions/FAQs & nowhere on there does it say anything about all promotions will be based on East Coast time, therefore it never should have changed when I was trying to check out at around 11:40 pm. I thought I’d buy the things I had in my cart still & maybe I’d be able to talk to customer service about it but when I was on the payment plan...um..what..? No PayPal?? I said forget it, I don’t have time for this. I didn’t get the things I wanted & (not that it matters to y’all) you lost a sale. If someone could let me know if that’s how y’all are running your promotions, that they’ll end based on East coast time, I’d greatly appreciate it. And please get PayPal soon
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