Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Alloy Personal Training Center, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Absolutely terrible horrible frustratingly useless app. I’ve been a member for two months, it still doesn’t recognize me, and every time I want to book a session I have to start at the beginning and create a new password, confirm the new password, and then and only then can I get in to book a session. There’s no number I can call to get help, and the people at the gym I use are now tired of trying to help me out, and whoever is the IT for the Alloy corporate office is the one that sent me the email to start new every time. So it takes me 10 minutes every time I want to book a session at the gym.
It takes too long to pull up available appointment times.
The app lets you make appointments - but it takes too many steps to navigate to the calendar and the process is very slow. Some features lead to a dead-end and I have to logout of the app and restart.
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