Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Project J Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
TL;DR: very cute stuff, but super terrible app. The available items are adorable, but the app is terrible. Not being able to add multiple items to a cart is annoying enough to keep me from buying anything. If I’m shopping for a specific type of item, I like to add several to my cart, review my choices, then make my selection. It could be said that adding items to a wish list could serve this same purchase, but that would only be the case for a well-developed app. You can’t sort items in the wish list, and you can’t make multiple lists (a list specifically for rugs, for example). For items that are available in multiple sizes, you can’t specify what specific size you’re adding to your list, so you can’t see the item’s price just by browsing the wish list. Poorly designed, which definitely leads me to question the quality of the goods as well. Two stars only because the items really are cute.
I love the selection of home decor that Fy has curated. I’ve purchased a few pieces of artwork, one of which I paid significantly extra to have them frame. Their artwork comes in abnormal sizing, making it difficult to find frames yourself to fit their sizing. The piece of artwork that I paid extra to have framed arrived with a corner damaged and the cheap thin sheet of brown paper that they cover the back with wasn’t even glued on completely. The frame materials are some cheap thin fragile wood. The artwork also squeaks when you pick it up. Whoever framed the picture obviously did it in a rush and couldn’t care less about doing a good job. The customer service messaging function in the app doesn’t work either. So all in all, nice selection of artwork, but I definitely recommend framing the artwork yourself even if means spending the time find a frame to match their oddly sized artwork.
Even if I didn’t love the prints on fy, I would still leave them a 5 star review just because of the hoops they jumped through to get my order to me. When the post office returned my order for some reason, fy sent out my order again. When the wrong print arrived, they sent out ANOTHER order with the print I had ordered. They were so polite and apologetic throughout the process. Highly recommend!
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