Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Aer Lingus · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Booking a flight on Aer Lingus app is more difficult than it needs to be. I tried multiple times to book with my US credit card, a card which I’ve had no issue using on other airline’s apps only to get through the booking and then denied due to their inane security. I finally had to call and speak with an agent that was able to book my flights using the exact same card. Additionally, when I try to log in to see my trip, I get the error message that my booking could not be found! This of course worried me, so I called and spoke to another agent that reassured me that my flights and seats are confirmed. Get it together.
I am owed 8 vouchers, I am a frequent traveler on AerLingus and they are forcing me to reconsider who to fly with. I applied for 4 vouchers on 4/4 ( 4 more since)and got an automatic reply saying you will hear back in 2 weeks but might be a little later due to number of claims. Now 3 months later and absolutely no response! i called AerLingus head office in New York and the automated message said, “ if this is about vouchers hang up etc etc”, so I hung up. I then wrote( snail mail) to the CEO in Dublin and he didn’t bother to answer me or even have someone else answer. I tried calling Dublin but to no avail. You would think they would have a dedicated line or online faculty to deal with this, absolutely nothing on the AerLingus website. I wrote a second time and no response. A total scandal, complete silence. I will be doing everything I can to to find an alternative carrier for future flights. I will now be claiming the cost of my flights back through my credit card companies for the failure of Aerlingus to deliver to me in a reasonable time the goods and services ( flights or now vouchers)they contracted to provide to me. No communications or information whatsoever from Aerlingus makes it much worse, it’s the not knowing. We are done.
The one lowlight was Aer Lingus. Their website was useless, their app was not functional, and it was virtually impossible to get anybody on the phone. I am talking about a full night of busy signals and being on hold for an hour before giving up. We were just trying to reserve seats, and confirm our flights / get boarding passes. They did not / could not / would not help us. As a result we were placed in the back row going with no recline of the seat and returning in the front row with my toes against the bulkhead / no ability to slip my feet under the seat in front. They were the worst two flights of my about 1,500,000 mile flying career. And, the food was awful / nonexistent. They ran out of sandwiches after serving the first four rows! The flight attendants were clearly embarrassed. Our first leg on the return was late. The crew refused to do anything like call ahead and ask the plane be held / ask passengers to let connecting passengers disembark first / tell us what the connecting gate was. The problems were systemic. I am sure they were not an isolated situation.
Download the Aer Lingus app to book, manage and check in for your trips. Access your boarding passes conveniently, stay in-the-know with live flight u...