Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Finnair Plc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is terrible. It doesn’t update regularly and often has wrong information. If you are a group traveling you cannot see the information for other travelers which is crazy if you are traveling with kids who don’t have a phone. Maybe 5 years ago this was acceptable but today apps should have pull to refresh and should at lease work as well as Google. I found searching my flight number in Google was more accurate.
When I scroll thru, I get about 6 4 star reviews or better, and then a couple 3 stars and then a bunch of 1 star reviews. THAT’S A BUNCH of one star reviews, but yet the average comes out 4.3? Is this new math or something? This app does more to make you feel things are going wrong than things are going right. Checkin seems like a backward, forward chain of failures. Gives Finnair a very amateurish appearance. I’m sure their aircrews love getting negatively prejudiced passengers because of this app when their inflight service is very much the opposite.
My wife, a close friend and I recently travelled to Helsinki from New York and eventually to Thailand. As always a great experience all throughout, the food, the smooth & timely landing, all luggage in tact and received. Once again.. Well done! It can’t be all luck, you all are doing something right. Thank you and looking forward to another journey with Finnair. 😊😊😊
The Finnair app is a travel companion designed to give you peace of mind throughout your journey, from preparing for the flight to landing at the dest...