Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Icelandair ehf. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Sitting at CPH 40 min after connecting flight from HAM and app still won’t update screen to new current upcoming flight to KEF. CPH - KEF gate updated 20 minutes ago, but it’s still blank in the app. Do I get a meal in saga premium? I don’t know…it’s offering me economy options. Just fix the basic stuff please!
When I booked my flight from Portland to Paris (through Reykjavik), I didn’t reserve a seat. 24 hours before the flight when I checked in, I used the app to see what seats were available. The only way to see how much a seat costs is to click on it. But that automatically reserves it at the same time. You can click on other seats but you can not ever undo and go back to the previous menu without reserving some kind of extra cost paid seat. The app won’t let you finish check-in without paying for the seat. That is bonkers. We should be able to check which seats are available and at what cost without having to commit to buying them. Terrible UI and enough (combined with the horrible sardine can crowds and punishing gate agents at Reykjavik airport) to make me choose another carrier.
Again this app failed. Booked flight to Amsterdam with layover in Iceland and it wanted me to book the bicycle all three legs. I paid my dues and later find out that I only have booking for the returning flights with two bicycles and reservation for bicycle on the outbound flight to Amsterdam. Call the airline that was willing to pay me back a refund on the Double booking but only if I paid first for the outbound. Still haven’t seen them paying me the refund. Rental car booking also bad. U never can trust an app. The app default books your rental car for noon when your flight arrives 5-6 hours earlier …. Airline ski luggage also problematic and failed in delivering my skis once traveling to Norway for cross country ski race. I had to spend $1000 on ski equipment So I could race after training for months. Of course I never got any refund.
The Icelandair app guides you through your journey with ease. With a simple and effective interface, the app provides access to various beneficial fea...