Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Keith Glassey · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I got this game a little while ago and I’m obsessed with it! It makes you laugh and show you cool facts that you didn’t even know were true! Definitely recommend for friends and family! The topics we are suggesting are animals and plants! Thanks!!
Enjoy the game but frustrating watching the same ad several times. Love the questions though.
It's disappointing that there is an advertisement after every single one you get wrong.
Crazy or True is an awesome trivia game with a difference, half of the statements are unbelievably crazy and the other half are bizarrely true - you h...