Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Adam Nasri · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I had loaded this for some reason but the age of app looks wrong for my son... if it's only 3 yrs old he was too old for it but if it was twice that it could've been feasible. Looking at it now, I hope it had a cosmetic redesign since release because those people! Those caricatures! Have you looked at them? Big eyed white girl... Chiseled, manly white man... Person of color? Well... we'll have a mauve bunny and an orange feline-like animal, because that'll work for you. How about a chiseled mauve woman, a big eyed pale blue man, an outgoing strong brown male bunny, a bouncy ummm.... no, let's have no bouncy women... bouncy men for once, ok? I admit, I'm not putting it on my current phone. It's just going back into the miasma of Apps I Once Had because I don't need to see what's still going with stereotypes. For all I know the geeky male is hitting on the mauve and white females in the app and I really don't need to see that.
You actually get penalized for finishing the puzzle quicker... makes no sense why you would only give 2 stars for someone being flawless... played for 10 min then delete 😡... WOULD NEVER recommend this for a child! It would be so demoralizing!!! Horrendous..
The game has creative matching which I like. But on each level there is one which won't give 3 Stars. On one level the first cards I turned finished the level taking about 1 second. For that 2 stars- what? I just don't see the point to setting the game up like that.
***Pairs is a game that most of us have played from a very young age. It’s good for child development, plus it’s kind of fun. DUO! takes that concept...
| Name | Price | Type |
|---|---|---|
| Golds 20 | $0.99 | One-time |
| Golds 72 | $2.99 | One-time |
| Golds 180 | $5.99 | One-time |
| Golds 300 | $8.99 | One-time |
| Golds 640 | $17.99 | One-time |