Shellback

Program Executive Office for Enterprise Information Systems, Sea Warrior Program · iOS

Shellback

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Shellback screenshot 1Shellback screenshot 2Shellback screenshot 3Shellback screenshot 4Shellback screenshot 5Shellback screenshot 6

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Shellback Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
3.2 ★(38)

Rating Distribution

3.2
★★★☆☆
38 reviews
5
34%
4
8%
3
5%
2
13%
1
39%

Top Countries

🇺🇸 US🇨🇳 CN🇩🇪 DE
Reviews (3)▼
★★☆☆☆Caveman7249/15/2022
Rules of the Road and Feedback need improvement

The Rules of the Road quiz portion is a valuable tool to work on skills, but should be updated to show what the correct answer should have been when you get one wrong. On the iPhone 13pro, the app crashes when I try to put my name in the feedback bar, preventing me from actually giving this feedback as actual feedback.

★★★☆☆MuhamadX8/26/2022
RoR feature

The RoR feature is a good way to practice, however I wished it would provide feedback with the right answer and maybe even show the rule related to the question from the COLREGs

★★★★★Erikuchama4/22/2017
Not just for divos

A fantastic all-in-one app for any leader in the U.S. Navy. Whether a Divo, Chief, LPO, WCS, or even the fresh-out-of-bootcamp sailor, this app contains references and instructions that are essential for all. If you hate looking up naval instructions on policy, this is the app for you! When new instructions come out, this app updates and you have it available to you. As a Chief, this app has been a great reference tool when questions arise in my divisions.

Version History (9)▼
2.310/31/2025
2.28/30/2024
2.110/19/2022
2.05/20/2022
1.7.114/21/2017
1.5.14/19/2016
1.2.58/28/2015
1.1.47/7/2015
1.03/11/2015
Available In (115 Countries)▼
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇰🇭 KH🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
App Details▼

What is the Shellback app? Shellback, formerly known as eDivo, is a free mobile app developed to support US Naval Surface Force (SURFOR) personnel in...

iOS App ID
955157952
Content Rating
13+
Min OS
15.0
Size
71.0 MB
Publisher
Program Executive Office for Enterprise Information Systems, Sea Warrior Program