Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Antti Lehtinen · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When we first got the app we did not understand the purpose of the burglar. It wasn’t until we tried pressing it we figured out what he was for. It would have been a lot nicer if we knew this in the beginning. Then after completing the first avatar there was no purpose to keep playing under that princess. Which caused a loss of interest until we began a whole new princess. Which was basically just starting over after working towards filling up the jewels and collecting all the characters. We also still do not know how to hatch the “special” eggs that are listed under the princess avatars. The game is very entertaining for a three year old girl but gets frustrating when she doesn’t understand why the burglar stops coming or comes in irregular intervals. It would also be nice to know why and when the eggs will show up since there seems to be no real pattern. The app could definitely use more of an instruction when pressing the “?”. Yet still keeps her occupied as she builds and counts and gathers characters and jewels (though are the same in each princess which makes the game predictable and repetitive).
My granddaughter is 4+, and loves to play games on her Nana's phone. I found this, and she just loves it!! Pretty and plenty to look at and busy a background!! I have not found a problem. Nice to have a reset for the games too. Thanks, NanaTerysa
Our daughter loves this so much and the picked up on this really quick...... Thank you for this app we hope you will be adding more for us!
"Hands-down one of the best apps I have reviewed in a long time" - The iPhone Mom "One of our Top Picks" - Smart Apps for Kids Princess Lila is a co...