Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Incarnatio · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Make one of them confused there like, “Why am I naked”? And make them naked.
Updated: Just heads up. They don’t stress this but be sure to have everything straight with Pocket Mags (the account service you purchase magazine through) before you purchase. Without doing that it can be a slow process getting your magazine to download. Other than that, what a great magazine for those who appreciate artistic portraiture.
I purchased a magazine through the app. It said that my purchase was confirmed, but wouldn’t download. I tried clicking on restore purchases which didn’t work. I contacted customer service who was able to manually. It was added to my Pocketmags account (which is associated with Normal). It still wouldn’t show up on the app. Long story short if you want to buy the magazine use the Pocketmags app.
The best nudes as seen by the greatest photographers. Packed with stunning photos of the world’s most beautiful women, NORMAL is a very exclusive phot...