Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sarthak Mishra · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Since joining Plates six months ago or so, my “plate” built a solid following. I now get as many likes on Plates as I do on Instagram some days. It is very easy to use and the posts look great!
As a Toy Photographer that takes so many pictures of a variety of photos, I love how they allow you to organize your photos in separate plates with ease. I also enjoy posting with out the hassle of hash tags to have your work seen.
At first I didn’t see the appeal but after creating a couple plates and getting good reactions from the community I saw the potential in this app. Great support team that is always willing to have an open line of communication.
Photography app for curating your photos and discovering great photographers Starting with the idea that memories exist in context, we have built Pla...