Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bonafide Medical Group, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There is no “help” option for starters. When I registered my email, it didn’t give me an option to create a password and took me back to the login page, for which I do not have a password! I selected “forgot my password” and still no email has come for ANYTHING and that was about 4 hours ago. When I click on the “app support” through the app page in the Apple Store, it just takes me right to the same login page THAT DOESN’T WORK.
Sleep Coach could be a great app, but it needs a lot of things worked out. They finally incorporated Face ID for login. Wonderful since the app couldn’t remember my password from session to session. This morning, it wants my password which I can’t remember. I have the app email a reset link. Email address is duly entered then it returns to the login screen and sends no email. So I have no access to the app and will end up calling my DME to reorder. It also doesn’t track reorder times very well. And everything seems so poorly designed, almost amateurish. I worry about data security on apps written like this. It does get orders to the DME but I think I’ll call them to order going forward until this developer can demonstrate a stable, well written app.
First problem is you need the help of your equipment provider in setting up an account. While the app gives you a list of things you’re eligible for in supplies, it doesn’t list everything. In my case, Resmed lists tubing as a 3 month replacement. This app right now, as of writing this review is missing a checkbox for the tubing. So in my year of using my CPAP, I only got new tubing twice instead of 4. So instead of dealing with just the app, I still have to call my equipment provider for the tubing until they fix the issue.
Manage your Sleep Coach account and order your medical supplies.