Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kyle Reed · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Lets me start a game, but as soon as I get close to finishing it, the whole game closes out completely. Seems like a fun idea, too bad it’s unplayable.
Every time I tried to use it I got kicked out???
It won’t let me get my score cause it kicks me out I wish you would fix it
Can you pat your head and rub your belly at the same time? Increase your coordination in this simple but challenging game. The two handed motions help...