Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Medallia · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was recently forced to upgrade my app, and while the new version is easier on the eyes, it severely lacks the functionality of the old app. Scorecards now lack the ability to display multiple metrics, and you can no longer collapse the graph. This requires an excessive number of scorecards to show the same data, and you can only see two scorecards on the screen at the same time. The dashboard shows some of the information I’m looking for, but isn’t nearly as customizable as the previous scorecards. For example, I use net promoter score very little, but can’t replace it with metrics I need to monitor more closely. The ranking table is absolutely useless, as it only shows my location, and doesn’t allow much customization of filters. Ranker previously allowed me to see how I compared to other locations within my company, and now I am only able to my own. The notifications tab and responses tab are essentially showing the same exact thing, so there’s no value there. The alert table, when tapped, only displays the number of alerts, but won’t take you to any of them. This app falls woefully short of my expectations for the amount of money spent on these services.
I like the updated layout of the Dashboard. The issue is the alerts and detail functionality. For the alerts, when a new survey comes in the notification bubble displays the total number of alerts you have- both read and unread. I’ve looked in settings and everything appears set up to display new only but the app does not behave that way. The issue with details for me is when clicking into a new response, the app always errors out and I have to click retry every time to actually read the detail of an individual response. Overall, I like the mobile access to the data but this updates leaves this user frustrated on a daily basis. If these issues can be fixed, you’ve got a powerful tool to keep track of very important metrics.
With the newest update the app no longer gives me notifications that there are new surveys, I’ve double checked and my notifications are on. There used to be a bubble that popped up with the number of new surveys too. It also no longer marks a comment as read, the dot indicating unread in the past now just stays there. This is honestly very frustrating when shifting through 100s of comments to read and reread the same thing over and over. Please send a fix for this. Thank you for listening!
Medallia Mobile is the ultimate tool for closing the loop with customers fast. New role-based dashboards, streamlined workflows, and built-in alerts p...