Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tableau Software, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is artificially hobbled for mobile. If you’re using this on an iPad with a keyboard and mouse you cannot use the mouse to interact with reports. You must touch the screen. Additionally you can not create or edit reports in this app and are required to do so through a desktop computer. The iPad Safari is no less cable than desktop safari so this is an artificial limit that serves no valid purpose.
Very difficult to navigate and lags from report to repot. Also the reports come up with small print and are not easily printed.
I loved this app before it was updated in February 2019. That release was a big change and came with some serious issues for me. After a few cycles of updates it is much better. It remembers my login now, favorites work, and it’s pretty responsive in refreshing my reports. Glad to have the mobile experience back.
Tableau Mobile gives you the freedom to stay on top of your data, no matter where you are or when you need it. With a fast, intuitive, and interactive...