Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Martin Williamson · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
A unique game, reminds me a bit of othello where flipping one piece affects another.
Clever original puzzle game. Takes a while to get the hang of it but afterwards it is very rewarding. Interface cold use some work but it is clear enough to do the trick.
Interesting game. The graphics could use a pro's touch, but the play is great and definitely challenging.
Crystal Haze is an all-new puzzle experience that will challenge you like never before, do you have what it takes to complete all 50 levels? Can you...