Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Millennium Dance Complex · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Often crashes or doesn't work - lots of scope for improvement
I simply want to register, possibly book. The app takes you through far too many steps to complete this. Creating a password… we all know different apps require different things. Either a capital letter, a special symbol or a numeric character. This app doesn’t tell you what it requires until you’ve attempted multiple times. There should be directions listed, (password requires such and such), this should be simple, but it’s not here.)After all of this it’s still wants me to create an entire profile, like I’m opening up a social media page or something. I’ve taken 10 minutes and I still don’t have a class booked. Ridiculous. I hope my experience at the school is much better than this.
All I wanted to do was book a class. First I visited the website, which stated that I had to download their app I. Order to make a class reservation. I downloaded the app and it immediately there was a pop up about push notifications, then another pop up about showing my location, then another about something else, then it asked for my email, then made me check my email and verify that it was ready, then it asked for my name and address, then it made me sign a waiver, THEN it let me fill out all of my information one more time so I could pay for the class with my credit card. It shouldn’t be this much of a hassle to book a class. I would rather just book the class online, I don’t want this crappy app.
Download the Millennium Dance Complex LA App today to plan and schedule your classes! From this Mobile App you can view class schedules, sign-up for...