Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Joshua Kohlmeier · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
LOVED Free Ollie! Definitely keeps you on your toes, trying to dodge enemies while collecting items and advancing to the next level. The graphics and characters are super cute! Be warned- it’s highly addicting.. you’re going to want to keep coming back to this game and play more!
I love this game; the beautiful graphics and the simplicity of game play made me try it, and it completely exceeded any expectations I had for a free game. Super fun and challenging, and just plain charming. The music is awesome. Can't stop playing! I hate the turtles with a vengeance though!
Whether I'm at work or running errands this game has me constantly worried about saving my octopus friend Ollie. It's beautiful design and fun levels makes this game hard to stop playing. Well done.
- Fast paced "one handed" action!! - A truly free experience, no timers, no waiting, no gems, play as much as you like! - Tap and Swipe anywhere on y...