Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Andrew Willeitner · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It's so addicting to keep trying and trying to you beat your score but every time you're about to win or about to beat your score and add pops up are you kidding me I need to find a way to make these ads go away we are going to do this together and fight for our me let's do the people!!!!!!!!!!
The way that games are going scares me. Open ads at key times so that player accidentally hits them. That is wrong. The next step is random ads during gameplay. They put an ad right when the game ends so that you hit it. One time an x button wouldn't work. Restart app. One time there was a fake x button. It opens. Restart app. I'm playing and hit a wall. I tap to try to make it. Opens ad. Restart app. I have opens about 20 ads in an hour. This is malicious and wrong.
When I have nothing to do and I'm bored I played zigzag run it is my favorite game😎😎😎 I could play all day but it's not fun always lose it but it's a fun game😓😓😇😇
Guide the beam of light through many neon obstacles in this fun and addictive endless runner game. Tap to change gravity. Avoid the neon lights! Have...