Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Greetings · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Thanks American greetings for making me pay to download this and THEN having every activity my kid wanted be locked, requiring me to pay AGAIN if she was to use the app we already paid for... I know the download was only .99 but still - how about some warning that your .99 didn't actually get you anything but a teaser, that you still had ads and that you couldn't actually play most of the games after that unless you paid again??
Why do you not listen to the people and fix whatever is wrong with this app, so it does not crash anymore!
My almost 3 year old is in heaven with this app! I love how it switches between the activities, congratulates him on his accomplishments, and has all of the learning components he needs right now. I would recommend this to kids aged 2-4.
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