Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The TV app needs music (or something) playing during commercial breaks - the dead silence is deafening and leads users to change the app/channel to something else. Also, the “WAND Watch Live Now” option needs renamed as the news reports are not always “live” and usually the most recent earlier broadcast.
This app has very poor performance. It often will not even open or will kick you out of the app and just shut down. Event when the app works but anymore it doesn’t work more than it does work
Best news and weather on the TV, seems like family to me. I’ll be 90 on my birthday so you are company to me. Best wishes to everyone..
WAND News is your central Illinois station providing the most accurate news, weather and sports coverage. This app will keep you informed while you ar...