Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nexstar Broadcasting · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Got lots of news,It’s my home town. My family lives there
Would be nice if when clicking on a story it didn’t go to an ad which sometimes takes you into never never land
Easy to use and user friendly! I use this app everyday from checking weather to school closings!
News has never been more local than in the palm of your hand. The WTWO mobile app brings you all the top stories from our daily broadcasts, as well as...