Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is up to date with the latest news, weather and sports. This is my number one source I use to be informed on my local community.
Does what you’d think...keeps me up to date on local stories, which can be good to know.
What's the point of having notifications if I can't open the notification and read it. You open notifications and it just opens the app and there is no information anywhere on what the notification was about.
The news experience you’ve been waiting for is finally here! Catch the latest news headlines, and find out what events are happening in your community...