Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗St. Paul Federal Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Maria with extension number of 5110, has a rude voice when answering question thru phone. Its as if as a customer I am the one to calm her down. Gez! Thinking to switch bank and refinance my car loan coz of her.🙄
This app works well and checks the boxes that had been keeping me with one of the major banks, mainly FaceID and deposits through the app. Now that I see these are available we will be moving more money into our SPFCU accounts. I saw a review about not being able to get FaceID to work. This is definitely a miss on the developer’s UX testing. You have to scroll through the text in order to be able to check the box. This is a somewhat standard practice to make sure people read all the disclaimer info, but there is no indication to the user that the text scrolls. Dev: add an indicator for scrolling through the text, a down arrow at the bottom of the frame would do.
I’ve generally ‘survived’ with this app until recently, I get all kinds of app hangs just trying to get signed in. I get the same thing using a web page on a mobile device as well. My biggest beef with this app is that I emailed 2 years ago inquiring about when they will get touchID. For the last 2 years I’ve been told repeatedly that it’s coming it’s in development and the deadlines go by with no upgrade. Last email with them they didn’t even have an estimate for when they expect it to release! So I am now planning to switch to a credit union that is more up to speed!
Bank securely and conveniently anytime, anywhere with the St. Paul Federal Credit Union Digital Banking App. Manage your finances, monitor your accou...