Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Associated Banc-Corp · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
From a mobile perspective I am able to keep track of expenses and track contributions for the year. The mobile app is not as powerful as the website, however.
I pay $22/year for this and they charge the $2 fee like clockwork but the app crashes everytime I try to pay an expense since January 2020. How this app passed any quality assurance is beyond me? I think associated contracts with a different company for this and they should make this a priority to fix with their vendor. Instead I'm Notifying my employer and showing them the problem since Associated won't do anything. Lots of great choices for HSA's out there that don't charge anything and have user experiences that work.
So it could be a decent enough app as it has most of the features you need to process HSA transactions. It has one fatal flaw (at least) in that it crashes when you go to pay on your entered transaction. Very disappointed especially for the high fees this bank charges for its services
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