Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Crash Test Dummy Limited, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I use this app all the time to help run my unit’s PRT Program. It is strait forward, easy to use, and makes the alternative cardio a breeze to calculate. I also use it in my personal training to set my fitness goals for my own PRT. It’s great
I started just using this for my husband and I a few years ago. As LPOs now we both love being able to help our sailors estimate their PT goals. I’ve gotten sailors to graduate FEP and achieve their Excellent scores to skip. It was a little tricky at first, but over the years it’s become our go-to app!
As a CFL it's extremely helpful to have this app and use it to answer any questions or concerns that service members have. The fact that anyone can use this and have the most up to date information makes it an asset for them! Keep it up!!
*** Updated for new December 2025 BCA/CFT changes *** Best and most fully featured US Navy Physical Fitness Assessment(PFA) / Physical Readiness Test...