Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Frank Chan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
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Works really well when I am in a foreign area and don't know the layout of the land and when I need a coffee or something fast
Finds places that you can’t see off main streets. Prevents you from having to go in circles. Efficient!
"FastFoodApp" is an app that finds local & major “FastFood" places nearest you. App features include: - Location based fast food listings. - The abil...