Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Sometimes want to know what’s going on locally but give up after two seconds of ads playing. Like the live alerts but that’s about it. Wish they cover more traffic updates around mines road.
I don’t always have the opportunity to watch the morning or evening news on KGNS. When I go to the top news section of the app, I’m NOT looking for news or Covid updates from 5 weeks ago! Update your app frequently or get rid of it!
I have to go onto their webpage to find info, the app is pointless. It has weekends and nights off, who needs an news outlet app with banker hours!!!?? Thanks to KSAT12 updates I’ve been able to track Covid19 updates. KGNS is way behind the curb. Step it up already!
We cover all things local on both languages Laredo! Breaking News, First Weather alerts, Lifestyle, Entertainment and Sports. Check out our KGNS+ Orig...