Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nexstar Broadcasting · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I wanted to see a local story and was flooded with ads. The video to the story showed a scene from law and order with some audio from the reporter playing over it? Who is in charge of managing this app? Please look into user experience. If the station is short on budget, take the app down. Not worth downloading.
During the Walmart tragedy, I was watching another big station, when I changed the channel to KTSM, I couldn’t believe the coverage, I stayed on KTSM from that time on. I told everybody KTSM has the best information on the spot.
The most professional and informative news station.
News has never been more local than in the palm of your hand. The KTSM mobile app brings you all the top stories from our daily broadcasts, as well as...