Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Newspapers of New England, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Really enjoyed the original format so much better. Was like reading the paper used to be. Don’t need categories to help me read the paper. Turn the page and read it! I have liked the paper online because it as simple and just like having paper in my hand. Don’t overthink!! Sometimes old standard way is best 👍 know others who feel the same way.
This application is excellent!!! It is very easy to use. Love the fact I see the paper as it would be printed and ability to zoom in or click story in order to read. Awesome job making this!
I have never had a problem accessing the news from the Greenfield Recorder on my handy app. It is super easy and a delight to be able to read the daily news wherever I am.
The Recorder E-Edition app allows readers to read live news as it's updated through the day and a replica of the print edition. Stories are automatica...