Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Newspapers of New England, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I Just didn’t realize how much I was missing over the years… I’m feeling a part of the community once again! Thank you to the entire staff at the DHG… I’m enjoying reading the Digital News on my Mobile Phone…it’s just incredibly fluid and very well presented in easy to read columns… Well done to all…the reasonably priced digital subscription was well within our price range… and… “worth every penny”… With Best Regards, JAM Jr… Happily Retired “Hamp” Resident!
I’m really enjoying the e-edition! The photos are in color. I can enlarge each column to read a larger type. During a snowstorm when the driving was AWFUL, my newspaper was right on my tablet & ready to read. I figured out how to get the puzzles to print, but I am happy to have both newsprint & e-edition.
The Gazette is a terrific award-winning local paper, first published in 1786. I like their app because I like the paper, and because I like the format. You see the pages of the newspaper, so it feels a lot more like ‘reading the paper’ than, say, the NYT app. You can read the headlines, and if you want to know more, you click on the article and it’s immediately enlarged for easy reading. The Gazette is struggling as are many local papers, from competition from internet based journalism and from COVID-19. I very much hope it manages to thrive into the rest of its third century! Chris Riddle, Amherst, MA
The Daily Hampshire Gazette app allows readers to read live news as it's updated through the day and a replica of the print edition. Stories are autom...