Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗New England Newspapers Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Read the Eagle faithfully each morning. Of course, Saturday is more like a magazine with fine writing. I do find, however, that your reporters appear to be either south county or north county since those areas seemed to be prevalent in Eagle articles. Local sports are now covered in great length which has not been the case for several years. The Eagle also has been receiving very intelligent letters to the editor which I look forward to each day. I read the web version when necessary but all the kinks haven’t been eliminated as yet. But, hey, keep up the great job. I sure would hate not to have it.
I adjusted much more easily to the e-edition than I expected. My ease is due to its extremely well done format, making it so simple to use. I still enjoy the paper edition, 5 days a week, with my cup of coffee, but I have stopped dreading Mondays, with only the e-edition. And Sunday mornings are just not the same without a Sunday paper. I have recently begun purchasing a Boston Globe for my Sunday reading. Even an E-edition of the Eagle would be good. Relaxed Sundays without a newspaper just do not seem right! :-) And one more note...my Dad, an avid reader, is in the nursing home. He has a subscription to the Eagle and dearly misses his Sunday and Monday paper. He is often confused and does not understand what happened to his paper. Dad is unable to learn the skills needed to maneuver the e-edition. I feel badly for him. I know that technology is taking over. I know that we all need to adjust. I do take comfort from the knowledge that the e-edition of the Eagle is top notch!
We recently returned from a lengthy stay in New Zealand, extended by several months because of the virus. While we stayed in touch with family here with Skype and emails, opening the Eagle app and reading about the situation in and beyond the Berkshires was also very important to us. Thanks for helping us stay informed while on the other side of the globe, and doing so in such a high quality way.
Read local and late breaking news in the Berkshires, while staying connected to national and world-wide news. The app allows you to browse by sections...