Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gannett · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When the Stockton Record was owned by local people, there was a vibrant editorial page with local and syndicated columnists. There were also letters to the editor that either informed or amused. Coverage of local events was also better.
This generation/revision of the Record’s app is a vast improvement over past iterations. I’d say it’s more mainstream and functional, and layout is greatly improved with video stories working properly, and stories in easily accessible sections. Local news is still an important focus for the Record newspaper, with national news served up from AP, USA Today, etc. The new editor is doing a good job of modernizing and diversifying the editorial focus, with increased focus on community inputs and guest columns from local sources. Local newspapers are a niche market, and the Record is filling it well, with plenty of local sports news from area schools and triple A teams, local politics, etc. In my opinion, a big improvement across the board for this town.
Like the 9/11 reports having problems pulling up the obituaries lately overall five stars thank you!
From critically acclaimed storytelling to powerful photography to engaging videos — The Stockton Record app delivers the local news that matters most...
| Name | Price | Type |
|---|---|---|
| Monthly Digital Rate | $9.99 | Monthly |
| Monthly Digital Subscription | $19.99 | Monthly |
| Recordnet monthly | $24.99 | Monthly |
| Recordnet annual | $69.99 | Yearly |