Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gannett · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been using the Lubbock A-J app for a number of years. Since I know longer live in the area where I grew up, I enjoy keeping up with local news, the obituaries, sports, and comics. Most of the time, the app works great. Occasionally, I have to reinstall it. Sometimes the Sunday Comics don’t appear. I especially enjoy the articles written by Don Williams and Nathan Giese along with the USA Today sports’ writers.
I know used to enjoy the E newspaper more than I do now. Maybe I don’t know how to operate the revised version. I don’t know. I read my paper on my iPad every morning, and when I want to change to the next page, sometimes it just takes me back to the front and I have to hunt for the page and that’s not good. also sometimes it’ll freeze on the page for a long time and then it’ll start going and I have the fastest Suddenlink Internet. There is so I don’t know. I never had this problem before the revision. Nonetheless, I get the paper read every morning with struggles, but he gets done.
I have used this app for keeping up with the Lubbock and surrounding area news since I moved out of town in 2012, along with the obits. I can’t even count how many times I get kicked out and have to completely start over from the beginning to find where I was and try again, only to have it happen all over again. Today it shut down completely four.. yes FOUR times, while I was trying to read the obit of a friend, I’m TOTALLY FRUSTRATED with this app! The app has been updated and format is much nicer, but that doesn’t help if you keep getting shut down. Also, when you find an obit that you need to go into to read the entire thing, this app won’t let you go back to the page where you were... NO, you have to go back to the beginning of the obituaries and start all over again! The really frustrating part about this is that it has been this way since 2012 to my knowledge (maybe longer)...there is no excuse for this not being changed for such a long period of time! I gave it only 2 stars, simply because the app has been updated improving a few other matters... but that’s probably 2 stars too many!
From critically acclaimed storytelling to powerful photography to engaging videos — the Lubbock Avalanche-Journal app delivers the local news that mat...