Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bank of Stockton · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Just checked in again. Deposit checks function still poor. Trying to deposit 2 checks. Takes the first one and invariably rejects the 2nd which is similar but a different amount. Just not the most sophisticated online banking app. Also a serious draw back — if you make your own deposit online, there is no image available in the statement function. Why? You have the image?? The check deposit function is unreliable. Should be more intuitive. Half the time it rejects good checks for no reason. Especially when there is a silver or gold medallion on the check. Deposit checks should be prominent and not hidden in other menus. Menus overall are clunky and not readily displayed. It’s just not as efficient as other online banking apps like Bank of America.
BOS always seems to be behind the times electronically speaking. This app however is a big leap forward for them. The design is not the most intuitive or user friendly, which is why I took a star off, but they are finally offering a more useful app that reflects the tech that has advanced over the years. Now if only they could add more billers to its bill pay functionality they might earn that last star back.
The New Bank of Stockton app is much more usable than the last version. It looks better, it's easier to use, and it gives you more information about your account. You can now see images of the checks you've written. No more confusing way of displaying your Current vs Available balance. And for the next few days (at the time of writing this) the bank will have extra people on the phones helping customers get set up with the new app and also the new regular online banking system.
Bank of Stockton Mobile Banking is the quick, easy, and secure way to access your accounts using your device. Features: • View account balances, ac...