Birchbox

Birchbox, Inc. · iOS

Birchbox

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Birchbox screenshot 1Birchbox screenshot 2Birchbox screenshot 3

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Birchbox Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.3 (2,314)

Rating Distribution

4.3
★★★★
2,314 reviews
5
8%
4
4%
3
6%
2
15%
1
67%

Top Countries

🇺🇸 US🇬🇧 GB🇪🇸 ES
Reviews (3)
★★★★two kentucky boys4/6/2022
10 year membership

I’ve been getting Birchbox for years. I believe 10 years now. I do love being able to try samples, and sort out which are worth getting full size products. The concept is great. However, I am getting lots of repeat samples, and a good amount of the repeats are the samples that don’t have great reviews, and I also tend to not care for those products. I would like to be contacted by Birchbox, I want quality samples, after 10 years of recurring membership, not to mention the Birchbox gifts I have have gifted like other memberships, and all of the full size products I have purchased through Birchbox. At one point I was a Birchbox Ace member. I was spending $$$. If I contribute to get the cheap, poorly reviewed, repeat samples, I’m going to cancel my membership. I should be getting quality samples. Please reach out to me if you have questions.

★★★★★M Shauna12/28/2018
Fun exciting great price well worth the money

This box each month has allowed my daughter my nieces myself and my sisters to all find and try make up and hair products that we like without throwing out full size unwanted products or running back and forth to mail to return and argue to get money back. Birchbox helps to allow me and my family including my son too to try new things see what is out their in products but not break the bank and when we find what we love we can get it in full size at great prices! I love receiving the boxes each month. I don't the get the chance to go shop or treat myself to just for me items or even time that often...so coming home to find my box each month is exciting fun and really makes my day. I love that they share how to use the products and are so helpful if you don't get it on how to use or other tips they always respond to email or calls and I love the personal courtesy professional staff!! Best best thing ever. I have as gifts to all the women and now my son as gifts and they all love receiving it!!

★★★★★Honeybee28289/16/2017
Love it!

Not only do I love getting my box every month (because boy do I) but I also really enjoy browsing the Birchbox app! I have learned so much about products through the reviews and info. listed. I go on every night and that's a treat in itself. I love anything makeup & skincare etc. now a days. I never even wore make up until I hit 30. I was a beginner when I started with Birchbox and now I'm proficient, I know my stuff! For $10 a month (although I get the beta subscription for $15) ladies (or gents) it's worth every penny. I love the beta subscription with the curated boxes only offered to us along with other choices each month. Well worth the extra $5 if you like knowing or choosing what you're getting. Overall I love it and I also have IPSY. They are different. IPSY really plays to the younger hipster crowd as far as their app, whereas Birchbox's app is more classy. Both have equally good products overall though but I definitely recommend Birchbox or at least downloading the app.

Version History (81)
2.352/25/2022
2.3412/23/2021
2.3312/1/2021
2.3211/15/2021
2.319/8/2021
2.308/31/2021
2.296/29/2021
2.285/14/2021
2.275/1/2021
2.264/26/2021
Available In (5 Countries)
🇺🇸 United States🇨🇦 Canada🇬🇧 United Kingdom🇪🇸 Spain🇮🇪 Ireland
Supported Languages (2)
EnglishSpanish
App Details

Birchbox is the best way to shop for beauty and grooming products. Sign up for personalized sample deliveries, explore our online shop, or get ideas a...

iOS App ID
715027700
Content Rating
13+
Min OS
12.1
Size
91.6 MB
Publisher
Birchbox, Inc.
US