Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗XIAN YUAN LUO · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
60 seconds of play time and I have see 8 ads and one was a video ad that you can't close because there is an ad on top of the video ads' close button. Don't download not worth it.
Fun game play with ads at top & bottom of screen. Unfortunately, bottom ads keep running during a game so critical parts of the player interface cannot be viewed.
Very good time waster. Quick little combats between planes fill my idle time.
This is Air Attack and it is a WW1 styled shooter game. You're a lone fighter plane facing hordes of enemies and challenging levels that will eventual...