Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Fulton Financial Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I still do not have a debit card from the Republic switch over. I finally spoke with someone yesterday.. I have been calling since you opened with no answer. When I go into the branches, the employees tell me that I need to wait and a card is on the way. They will not make a phone call or do anything extra to help me out. I travel a lot for work and am scared that if I don’t withdraw enough cash I will be stuck since I don’t have a debit. Also, my bills are messed up (WiFi, cable ect) bc they are paid with a debit. I’ve been late for payments. Yesterday I tried to park in a parking garage but could not access bc it was card only. I have wait so long for this card I don’t understand why you don’t have the technology to print a card in store… that have been available for like 15 years. I am beyond disappointed with the lack of caring for you customers and your inability to perform simple tasks like mailing a debit card. This is the worse bank experience I have ever had.
The app works well enough, but that’s not why I’m writing. Not sure where else to make a suggestion. For me personally, and likely for others, it would be super helpful to have a way to write a note on the transfers I make in-app (mobile) so that I know what those transfers are for. For example, my husband and I share accounts and if I pay for something that he needs to pay me back for, I’d like to be able to transfer that money and write a note what it was for so that, say, in a month when we look at our accounts we aren’t wondering what the transfer was for. We run into this issue A LOT. Thanks for your consideration!
To whom it may concern, Thank you for the courtesy call during this pandemic. I can’t tell you how much I’m pleased with your service for my banking needs. I have a checking account with Fulton Bank and you guys never let me down. This checking acct is very important to me and I’ll tell you why.. my daughters mother passed away a few years back and we opened this account so she could receive government assistance. I don’t know what I’d do with out Government. All in All you guys to me are the best bank in Salem County. My home bank is the Woodstown National Bank and Trust Co.
The Fulton Bank, N.A. App is a secure way to view balances, transfer funds or bank on the go. Now you can bank whenever you want and wherever you go!...