Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗WSFS Bank Mobile · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When I lost my bank card there was no way that I can stop the payment on the card it was nothing I could do to stop anyone from using the card fraudulently. So in this case the bank needs to immediately implement a program that many other banks have, which is allowing the owner of the card to go online to the online banking site and immediately freeze any purchases that could be made on the card… Especially on weekends and hours when the bank is not open! Thank you
This app has a lot of bugs that need to be addressed. It asks you for your passcode to sign in and out but when signing out it still doesn’t sign out, it brings you back to your acct summary. It says you can do Face ID to sign in but it doesn’t work & never prompts you for that even though you selected it. To pay bills or go to another option you have to enter your full password again even though you’re already in the app. And if you make a mistake the little X doesn’t erase the password, you have to delete every character to start over. The beneficial app was very well designed so to have it switched to this it’s very disappointing.
When beneficial merged with WSFS I admit I was a bit apprehensive, but figured I would give it a chance. Big mistake. It all started with paying my bills. Payed them like I did when it was beneficial, with confidence on the due date with any issues. Evidently not the case with WSFS. They were being delivered late which as as a result being changed $39/each account attempted to pay for months until I noticed credit card balances were going up and not down. When reached out to WSFS they were quick to state in many words that it was my fault for not reading there policy on bill paying procedures. I can see how that be true, but when u are reassured that nothing will change due to the merging of the two institutions and that it would be business as usual and normal I didn’t think think to check of any indifferent procedures. Their responses I summed it up basically was that there was no excuse for ignorance and they were not responsible and was not going to try to correct the situation and left me with hundreds of dollars in late fees, which ruined my impeccable standing with credit card companies and watch my excellent credit drop for late payments. Now I am left trying to find a new banking institution because I no longer feel safe with WSFS.
With WSFS Mobile Banking, get WSFS banking to go! We use the latest mobile banking technology, so your accounts and your identity are safe and secure....