Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Citadel Federal Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Use it daily - but the old app consolidated more info on one screen so was easier to navigate. Using Pay Bills offered setting up all payments on one screen, and always seeing a TOTAL of pending payments on one screen. Now - no Pending Payments total is shown and setting up payments requires accessing more screens. Same as most new apps, they add new functionality or features, but lose the benefit of the old that were beneficial. I know this factually as I work in software development…I’m sure a user group would have pointed out the above in the requirement gathering phase or during acceptance testing. BRING back the old PAY BILLS option of setting up payments on one page and being able to view ALL PENDING payment totals on one page. Hope this makes sense, hope others have stated same, and hope you add this feature back to the app.
I am new to Citadel. I made Mobil deposit first time today. Well, after I deposited, I got confirmation email including message “ Citadel Mobil deposit “ must be noted next to signature. I came back as I just signed check without noted “ Citadel Mobil deposit “. There was no option edit image or delete transaction. I tried to mobile deposit again with note “ Citadel Mobil deposit “ without success. I waisted my time!!!! How about add reminder about “ Citadel Mobil deposit “ before finalizing transaction ? Now credit union will cancel my Mobil transaction and I would need to do it again and it will take additional days. I recently changed financial institution and moved to Citadel. The previous bank had this “ Mobil deposit “ reminder before transaction is finalized. You Mobil application does not have it. You have to learn how to build successful Mobil application. I am sure I will find something else , just started my business with Citadel. Alla Zilberman
This app is excellent. I’m able to take care of all my account needs using the app. I like the chat feature. I get a quick response and excellent attention to any concern I may have. I have taken advantage of the Card Control feature which sends an alert every time there is any activity on my credit cards. My only suggestion would be to add the option to “see password “ on the sign in page. I see other banks have this feature. It saves time and allows for accurate entry of password. As it is now, if I am not super careful and miss key the password, alerts are sent and it’s too much. Simply adding that feature would help. Otherwise, great service.
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