Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗DREAMPLAY LIMITED · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded this because I was playing the “Meowdoku” and was getting fed up with all the annoying ads. One of the ads was this one, stating there are “no annoying ads!” I downloaded immediately, cautiously hopeful. I don’t even think I’m in the double digits of levels yet and I just had my first ad. Isn’t that false advertising? It’s illegal, guys. Needless to say, they get a one star rating and I will be immediately deleting this app. Poor business ethics. I will not trust any of their games again.
Finally a game I like with no ads!! I played a different game for weeks and got to over 1000 levels but had to wait for ads after each round!!
This dogoku game has the best interface and easy to use and play, it’s not too difficult and not too easy. I can’t wait for the to have a remove ad upgrade, if I win a puzzle I should not be punished with an ad. I should win coins or a hint.
Woofdoku is a casual brain puzzle game with simple rules and satisfying logic. Each board follows three easy rules: • One dog in each colored region •...