Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pavel Snytko · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Font is too small on phone screen. Some buttons are too small for finger presses (undo). The nook thing (or whatever it's called) cuts off some of the gui. Can the whole thing just be magnified a tiny amount to make it all bigger?
You're not the general. You're the god. Reshape mountains, flood valleys, bend the battlefield to your will — your troops fight on their own, followin...