Plug: Build your Empire IRL

Nocturne Games · iOS

Plug: Build your Empire IRL

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Plug: Build your Empire IRL screenshot 1Plug: Build your Empire IRL screenshot 2Plug: Build your Empire IRL screenshot 3Plug: Build your Empire IRL screenshot 4Plug: Build your Empire IRL screenshot 5Plug: Build your Empire IRL screenshot 6Plug: Build your Empire IRL screenshot 7Plug: Build your Empire IRL screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Plug: Build your Empire IRL Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$0.05

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
20.0K
Rating
4.7 (1,453)

Rating Distribution

4.7
★★★★★
1,453 reviews
5
2%
4
1%
3
4%
2
8%
1
85%

Top Countries

🇺🇸 US🇬🇧 GB🇩🇪 DE
Reviews (3)
★★★★★BeachPotato076/11/2026
A good game with some bugs

Overall an amazing idea but there are some bugs that I’ve encountered. Sometimes my racks will sell weed when I’m trying to store it for hot tips even though there’s no dealer there. Also with the laundry sometimes my driver goes and doesn’t drop the money off, drives back to the racks, and then drives to the laundry again for it to trigger the drop off. Might just be me but who knows. I think the game has amazing potential and is a fun thing to play when bored, just needs some minor tune ups.

★★★★Jezzier6/11/2026
Great game, could use some ui work

Love the game, seems really well made. Just a couple of suggestions. Please make it so you can zoom out further and still see all your properties. Make it so dryers select different products to dry when buying, like farms. Also would love farms to be able to change crop types without selling and rebuilding. A little confused on the benefits of drivers over the transport building, and transport trucks from the building should be traceable on the map. Sorry I know a lot of recommendations just think the game has a lot of potential. Thanks!

★★★★Sergent extreme5/28/2026
Really enjoying it

I’m really liking this game so far even given the newer development feeling. Updates are coming out regularly which is awesome, and the updates are actual in-game improvements that honestly improve QOL. Of course, there are some changes/improvements I wouldn’t mind seeing in later releases: Driver route management: I think a route planner like a transportation company has would be hugely beneficial. I’m currently tracking my created driver routes in a spreadsheet with destinations and what they’re set to transport (I love making spreadsheets, but would rather have info in game). Overall driver management: being able to see in the employee list what activity the driver is completing at that moment. Currently, when you ask a driver for a job update, they tell you a timeframe of completion, but not the actual activity. Improved financial view: I know the focus of the game isn’t meant to be only managing finances, and not even break down every financial decision/impact you have (you’re selling drugs..) but maybe a more granular view of the day by day, instead of a 3 day and 7 day view. Of course a day in game is only a minute in real time, but some deeper view would make this aspect a lot more integrated into game decisions. Overall, I’m really enjoying the game and the recent updates have been great improvements to playability. I look forward to future ones! Recommend? Yes

Version History (26)
2.0.48/28/2026
2.0.38/10/2026
2.0.28/1/2026
2.0.18/1/2026
2.0.07/31/2026
1.7.67/16/2026
1.7.57/9/2026
1.7.46/30/2026
1.7.36/24/2026
1.7.26/17/2026
Available In (110 Countries)
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇭 BH🇧🇾 BY🇧🇪 Belgium🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇾 CY🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇾 Malaysia🇲🇹 MT🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇷🇸 RS🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (1)
English
App Details

Run the streets. Build an empire. On a REAL-WORLD map. Plug drops you into the game on an actual map of your city — grow it, move it, deal it, and la...

iOS App ID
6761916606
Content Rating
13+
Min OS
15.0
Size
71.5 MB
In-App Purchases
Yes
Publisher
Nocturne Games

In-App Purchases (10)

NamePriceType
Farm Upgrade 1$0.99One-time
Distribution I$0.99One-time
Discretion I$0.99One-time
Dryer Upgrade 1$0.99One-time
Driver Upgrade 1$0.99One-time
Lab Boost I$0.99One-time
Production Speed I$0.99One-time
Dryer Upgrade 2$2.99One-time
Clean Money - $10K$4.99One-time
Clean Money - $50K$12.99One-time